BUY CALIFORNIAN: Governor Newsom launches new campaign to help consumers identify California-made products
Made in the #1 state for manufacturing jobs: California
Through the launch of “Made in California,” the golden state is ensuring that its nation-leading industry can continue to dominate the next chapter of American manufacturing.
- California manufacturers produce $385 billion annually in economic output in 2025, accounting for 9 percent of the state’s total GDP.
- The state’s manufacturers exported $159 billion in goods in 2024.
- California’s 1.24 million manufacturing workers make more than $25,000 above the average non-farm wage, supporting families across the state.
- The manufacturing jobs multiplier estimates that each manufacturing job supports three more in neighboring communities.
- Since 2021, California has invested over $215 million in over 675 contracts with employers to train over 194,000 workers in the manufacturing sector.
Starting today, “Made in California” gives these nation-leading producers a public-facing identity. The program, led by the Governor’s Office of Business and Economic Development (GO-Biz) and the California Office of the Small Business Advocate (CalOSBA), is open to eligible manufacturers operating in California whose products are substantially made within the state — from legacy makers and family-owned businesses to high-growth innovators and advanced manufacturing firms. Eligible manufacturers will be able to use the “Made in California” label and additional program resources to strengthen their visibility with consumers, buyers, retailers, investors, economic development partners, and state and federal contractors.
Supporting small and mid-sized manufacturers
California is home to more small businesses than anywhere else in the nation. Now, small and mid-sized manufacturers stand to gain the most. Small manufacturers alone account for roughly 89 percent of the state’s manufacturing firms. Already the engines of local jobs, regional supply chains, and community pride, these businesses often lack the marketing infrastructure of larger companies. “Made in California” closes that gap and helps participating businesses reach new customers, pursue contracts, attract capital, enter export markets and compete for shelf space by turning the state’s reputation for quality, innovation and sustainability into a true market advantage.
“Manufacturing is not just part of California’s economy — it is one of the critical ways California tells its story,” said Dee Dee Myers, Senior Advisor to Governor Newsom and Director of GO-Biz. “This program gives manufacturers an easily recognizable way to show where products are made, who makes them and why California production continues to set the standard across the nation.”
How to join the Made in California movement
The program is now accepting applications. Manufacturers producing in the Golden State interested in eligibility requirements, applying, or learning more should visit https://madeincalifornia.ca.gov.
There is a LIMITED TIME OFFER for eligible applicants to have ALL FEES WAIVED to join the “Made in California” program.
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