Automation as a service market seen topping $26 billion by 2030

The Business Research Company says automation as a service is growing fast as companies push for efficiency, lower costs and cloud-based workflow tools. The market is projected to exceed $26 billion by 2030, with Asia Pacific emerging as the fastest-growing region and Microsoft holding the largest share in 2024.

Why it matters: - Automation as a service is becoming a core enterprise tool for cutting manual work, speeding operations and improving scalability. - The market’s growth is tied to broader shifts toward AI-driven workflows, cloud-native software and more automated business processes. - The category is forecast to exceed $26 billion by 2030, signaling continued demand across IT, finance, HR, sales, marketing and operations.

What happened: - The Business Research Company published its Automation As A Service Global Market Report 2026 on Oct. 16, 2026. - The report says the market will grow at a 24% compound annual growth rate through 2030. - Automation as a service is expected to account for about 3% of the broader cloud services market by 2030, with that market projected at roughly $955 billion. - The segment will represent close to 0.2% of the wider information technology industry, estimated at $13,788 billion by 2030.

The details: - Rule-based automation is expected to remain the largest product type through 2030, reaching about 64% of the market, or roughly $17 billion. - Demand for rule-based tools is being driven by repetitive back-office and administrative tasks, fast deployment, tangible ROI and compatibility with existing enterprise systems. - The market is split by organization size into small and medium-sized enterprises and large enterprises. - The report also breaks the market down by business function, including IT, finance, human resources, sales and marketing, and operations. - Service offerings are divided into managed services and professional services. - Enterprise efforts to improve efficiency and reduce costs are adding about 2.1% annual growth. - Rising demand to automate business processes is contributing roughly 2.0% annual growth. - Cloud-first IT strategies are adding about 1.9% annual growth as companies shift workloads to cloud platforms.

Between the lines: - The market is moderately fragmented, with the top 10 companies accounting for 23% of revenue in 2024. - The fragmentation reflects technical complexity, integration hurdles, cloud infrastructure requirements and heavy investment in AI and workflow orchestration. - Vendors are competing on broader platforms, enterprise customer bases, global delivery reach and faster innovation in intelligent automation. - Agentic automation platforms are emerging as a key shift because they coordinate AI agents, systems and human workers across more complex processes. - In May 2026, Automation Anywhere said it upgraded its agentic process automation platform with a context intelligence graph, low-code development tools, AI evaluation and process simulation, optimization and testing features. - Those upgrades are designed to improve orchestration, AI reasoning, governance and context-aware automation. - Microsoft Corporation led global sales in 2024 with a 5% share, followed by UiPath at 4%, IBM and Automation Anywhere at 3% each, and Accenture and Infosys at 2% each.

What's next: - Asia Pacific is projected to be the largest regional market by 2030 at $10.2 billion, up from $3.0 billion in 2025. - The region is expected to grow at a 28% CAGR, helped by cloud expansion, SME adoption, AI investment, remote-work trends and government support for digitization. - The United States is forecast to reach $8.2 billion by 2030, rising from $3.1 billion in 2025, at a 22% CAGR. - The report says future competition will likely center on platform enhancements, partnerships and industry-specific automation tools. - The Business Research Company is offering a free sample of the report and a detailed report version through its website: Request a free sample and Access the detailed report.

The bottom line: - Automation as a service is moving from a niche automation tool to a mainstream enterprise platform, with cloud adoption, AI orchestration and cost pressure driving the next wave of growth.